Founding PracticeCon — 25 spots. Salt Lake City · Fri Sept 18.
08d 21h 25m 23s
PracticeCon
Salt Lake City · Hyatt Regency · September 18
Grow Your Therapy Practice.
Most therapist conferences teach you how to become a better therapist. PracticeCon teaches you how to build a better practice.
The 1-day growth conference for therapy practice owners
Solo & group practice owners
PracticeCon · Salt Lake City
Hyatt Regency Salt Lake City
Sept 18, 2026 · 8:00am–4:00pm MT
PracticeCon · Salt Lake City
Hyatt Regency Salt Lake City
Sept 18, 2026 · 8:00am–4:00pm MT
The room
One day. One room. Built for the work.
Hyatt Regency Salt Lake City, Salt Lake City. Friday, September 18, 2026. Doors open at 8:00am MT. A working day, not a gala — schedule boards, workbooks, and a door that's open to anyone who wants to build.
1
Day, one room
25
Spots total
1
Practice growth plan you build
PracticeCon is for
✓Practice owners who want to grow — offers, marketing, sales, systems, pricing.
✓Future practice owners who want to learn from someone who's done it.
✓Clinicians who want to run their own practice well, not just treat clients.
A message from Helen
A message from Helen
I care about the clinical work. I also care about the business that makes it possible.
I got into this work because I care about doing it well — really well, for the clients who are trusting me with hard things. That hasn't changed. What I learned the hard way is that caring isn't enough to keep a practice open, keep good clinicians busy, or keep serving the people who need you.
So I learned the business side too — the offers, the marketing, the numbers, the systems. Not because I love spreadsheets, but because a practice that runs well is what lets me do the clinical work I actually care about.
Just because you're a clinician doesn't mean you can't run your own business too.
— Helen DeLovely, LCSW, The Healing Haven SLC
Your practice isn't growing because you're waiting for it.
Referrals. Word of mouth. Praying the next Psychology Today lead comes through. It's not a strategy — it's hope. And hope doesn't fill a calendar.
Maybe you ran ads and they "didn't work." Maybe the ads were fine — and there was no offer, no follow-up, no sales process, no system, no numbers behind them.
At PracticeCon you'll learn how to:
✓Build an offer clients actually want.
✓Know what a new client is worth to you.
✓Acquire clients predictably — without lighting money on fire.
✓Convert inquiries into booked clients.
✓Price your services without apologizing.
✓Track the handful of numbers that actually matter.
PracticeCon teaches the whole machine.
Who PracticeCon is for
PracticeCon is for you if:
You own a private practice and have room to grow.
You're starting your practice and want to build the business right from day one.
You want to understand the business — not just hand it to an agency.
You're a clinician who wants to run your own practice well, not just treat clients.
Who should NOT attend?
You believe making money makes you worse at helping people.
You want more clients but refuse to market, sell, or measure.
You're only here for CE hours with zero interest in how a practice runs.
Whether you're a practice owner ready to grow, just starting out, or a clinician who wants to build something real — this is your room.
The schedule
The Day
All times Mountain Time · Salt Lake City · One room, one agenda
8:00
Registration & networking
check-in, coffee, and practice-owner networking
9:00
Opening: Somatic sound bath welcome
9:00 sharp — a grounding welcome to open the day
9:15
Opening Keynote: Helen De-Lovely, LCSW
how she broke free from the group practice model and built her private practice in 30 days
9:45
Zack Scriven: Practice Growth
framing the business day ahead
10:00
The Economics of a Private Practice
CAC, LTV, capacity, margins
11:00
A Calmer Front Desk: Leah Chiang, Patient Care Coordinator
trust-building intake and follow-up that doesn't feel like sales
11:30
Filling Your Practice With Dream Clients
positioning, pricing, promise
12:00
Lunch
1:00
Acquire Clients Predictably
Meta ads + landing pages — without relying on referrals or Psychology Today leads
2:00
Turn Leads Into Clients
the sales process and front desk
2:30
Deconstructing Anxiety: CEU Breakout
Breakout
a ~1-hour CEU-eligible session running alongside the main room (limited to ~5 seats, additional cost, partner-provided through ImpactCE). Check the CEU interest box at registration for a personal follow-up.
2:30
Scale Without Breaking the Practice
systems, automation, the operating layer
3:00
Hot Seats
live practice, offer, funnel, and ad teardowns — limited to 3 seats (Hot Seat ticket holders only)
3:30
Your PracticeCon Growth Plan
you leave with it written
3:45
Close & networking
connect with the room before you head out
One curriculum. You leave with a finished growth blueprint, a scripted ad, and a plan you built yourself.
Your hosts + speakers
Who's in the room
Zack Scriven
Host · Director of Practice Growth, Founder of PracticeOS
Helen De Lovely, LCSW
Host · Founder, The Healing Haven SLC
Leah Chiang
Speaker · Patient Care Coordinator, The Healing Haven SLC
The door is open — until it isn't
25 spots. One room. One day only.
PracticeCon is in person, one time only — 25 spots total, one room, one agenda. The work happens live and can't be made up later or streamed after. When the room is full, it's full. When the day ends, it ends.
Doors open in
08
days
21
hours
25
minutes
23
seconds
The first 5 tickets are 50% off — once they're gone, full price.
Tickets
Choose your ticket
First 5 tickets — 50% off
Once they're gone, full price.
General Admission
$47$97
✓Full access to the PracticeCon day
✓All sessions · lunch · networking
✓Practice Growth Workbook
✓Practice Economics Calculator
MOST PRACTICES PICK THIS
VIP
$97$197
✓Everything in General Admission
✓Priority front-section seating
✓VIP networking hour
✓PracticeOS implementation templates
LIMITED TO 3 SEATS
Hot Seat
$197$397
✓Everything in VIP
✓Your practice torn down live on stage — offer, funnel, ads, and sales process
✓A done-for-you therapy practice website
✓Front row + priority Q&A during Hot Seats
Invite a friend or colleague to join you — they'll grab their own ticket. The first 5 are 50% off.
Frequently asked
PracticeCon is a business-growth day for private practice owners. There's an optional CEU-eligible breakout session (limited to ~5 seats, additional cost, partner-provided through ImpactCE) — check the CEU interest box at registration and we'll follow up personally.
No, solos are exactly who this is for. There's no revenue minimum and no clinician-count gate. If you have room to grow, you belong here.
No — you're exactly who benefits most. You'll build the offer, economics, and follow-up system before bad habits set in. There's no revenue minimum and no clinician-count gate. If you're starting or growing, you belong here.
Yes — invite a friend or colleague to join you. They'll grab their own ticket; we don't bundle a free companion seat.
No. The day covers the whole machine — offer, content, ads, follow-up, sales, systems. Ads are one hour of it.
A completed Practice Growth Workbook: your economics, your offer, a scripted ad, your follow-up plan, and your 90-day growth plan. Hot Seat tickets (limited to 3) also include a done-for-you therapy practice website.
Hyatt Regency Salt Lake City. Friday September 18, 2026. Doors 8:00am MT.
Transferable anytime. Refundable up to 7 days before the event.
Hosted by Zack Scriven and Helen De Lovely, LCSW. Produced by Private Practice Collective. Brought to you by PracticeOS.
